Let’s Blow This Up 🍾

Sometimes the next financial milestone matters less for the number itself than for what it makes possible.

Your goals require you to expand your identity before you can attract the result.

There is something about a big number that makes people assume it must mean the same thing to everyone. $100,000 sounds like a lot of money. It is a lot of money. But what it represents is entirely personal.

For one person, it might mean paying off a mortgage. For another, a year of travel. For someone else, the ability to leave a job they have outgrown. It might mean funding a child's education, creating a buffer after divorce, stepping into semi-retirement, buying back time, or simply proving to themselves that something they once considered impossible was, in fact, possible all along.

For me, the number itself has never been particularly exciting. What excites me is what the number can do. And, apparently, what we might blow up along the way...

It started on a Wednesday night, sitting with my cousin and waiting for our next tennis match to start. She asked: "What's the next big thing coming up in business?"

I told her the world tour was coming up and that the boys had decided they wanted to come with me. I talked about the travel, the events and what was ahead.

Then she said, “No, I know your going away. You hit the $50K in 30 days. What's the next big one?”

“Oh, $100K,” I said.

We started talking about a short video I'd watched recently about single women who were over the dating scene. It was funny, a little cheeky, and built around the idea that women tend to devote an enormous amount of energy to whatever they are focused on.

A woman dating might pour a considerable amount of that energy into the person she's pursuing, or the person pursuing her. A mother can pour an extraordinary amount of energy into her children. And a woman running a business, without a partner and without children?

Well, the theory was that she was now capable of “blowing up” her business.

In my case, the energy has certainly never been entirely available for business. I have two boys. They are 12 and 8 now, and much of my energy is still devoted to them. That is not something I want to change.

But something has changed.

When I first started my business, they were three and three months old. My business had to fit around motherhood because motherhood was, quite rightly, the centre of my life.

Today, they are older. They're more independent. They understand what I do. They have travelled with me. They know there are events and calls and presentations and people all over the world who are part of this business, too.

More importantly, they have started to understand that the success of the business can benefit all of us. Business and motherhood have always worked alongside each other for me, but now, there is a different dynamic.

I've been able to get their buy-in. And that has given me permission to pour more of my energy into building something that can ultimately create more choice for all of us.

At some point in the conversation, my cousin asked whether I was still on the dating scene.

“No,” I replied.

And without hesitation, she said, “Then what are we going to blow up?”

I laughed. But I loved the we in that scenario.

Not because I thought my cousin was suddenly going to become my business partner, but because there was something explosive about the spirit of it. The idea that there was something ahead worth getting excited about.

I corrected her.

“No, the business success blows up. As in, the business becomes next-level successful.”

“Yeah,” she said, “but we should still blow something up.”

We were both keeling over with laughter by this point. If you knew us personally, you'd know we wouldn't know the first thing about blowing something up, and we'd most likely fail trying.

But the phrase stayed with me, playfully.

Sometimes ambition becomes so serious that we remove the joy from it. We turn every goal into a measurement of our worth, every milestone into something we have to prove, and every financial target into another test we must pass.

I didn't want earning $100K in 30 days to become that. I wanted it to be fun, to be curious about whether it was possible for me in this moment in time, and to be playful for all those involved, including my cousin.

What happens when I take everything I've learned over the years, stack the odds in my favour, and then see what is possible? I had already done most of the work to get to this point anyway.

That's the energy we needed to blow this up.

You can create the environment. You can learn the skills. You can become better at communicating an offer, generating leads, following up, presenting, selling and building relationships. You can build consistency and momentum. You can make the decisions that increase the probability of a particular outcome.

But what you cannot control is another person's decision.

That is why I didn't treat $100K as a promise. I treated it as a possibility.

You can hold the vision but you cannot demand the outcome when elements are outside of your control.

One creates energy. The other can create anxiety. So I kept building.

I followed the same principles I had been implementing for years. I paid attention to what was working. I made adjustments where they were needed. I stayed open to new integrations and new opportunities within the business.

And I held the $100K vision lightly. Not as a milestone that would somehow make me more successful. Not as evidence that I was enough. And certainly not as a number that every other woman should aspire to. It was simply a question I was curious enough to answer.

What happens if I really go for it?

During our 2026 world tour, one of the speakers mentioned an integration being introduced into the business that was going to “blow things up.”

My ears pricked instantly. My energy lifted immediately. I felt that same playful curiosity I had felt sitting beside my cousin, waiting for our tennis game to start. There is something powerful about being genuinely curious about what you are capable of creating. Not because you need to prove anything, but because you want to see what happens.

When I hit the $50K milestone, I flew over to Portugal, where my company partners are currently living for some branding and interview experience. We got to catch up again on the world tour and one of the founding partners said "Hey, you should come back over to Portugal when you hit the 100K". "I'd love to!"

And then, in the 30 days following the conclusion of our 2026 world tour, I received $100K USD in profit.

I wanted to know what was possible. Now I knew.

The interesting part is that the achievement didn't feel like some dramatic transformation of who I was. I was still me. Still a mum, running between tennis, school, travel and business, and still working out life.

For a solo mum, $100K in 30 days can mean something very different to a couple preparing to transition into semi-retirement. For a 25-year-old entreprenure, it might be the beginning of an extraordinary financial foundation. For a woman rebuilding after divorce, it might represent independence. For a corporate professional, it might represent the courage to finally create another option.

What would a bigger level of success make possible in your life?

That is where emotional wealth enters the conversation for me.

Because financial wealth without choice is a very different experience from financial wealth that creates choice. And one of the things I have come to appreciate most about building a business is that the possibilities don't belong to just one person.

I am incredibly grateful for the men and women I work with. The people who stepped into their leadership, made decisions, and committed to their businesses at a higher degree to support this goal.

Yes, they were excited to see me achieve $100K in 30 days. I felt that support, and it is incredibly humbling. What excited me even more was watching what happened within them as they went for it too.

When you have a goal in front of you that once seemed out of reach, and you begin to see the actions required to make it possible, something shifts. You start to recognise that the goal isn't necessarily reserved for someone else.

It becomes a possibility for you, too.

I saw people make decisions about their businesses that they may not have made otherwise. I saw them step forward, take greater ownership, and commit to creating something they wanted for themselves. And while they were cheering for me to reach the milestone,

I was getting excited about what might now be possible for them.

That is one of the most rewarding parts of this business and leadership for me. Not having people follow you towards your goal, but watching them become more invested in their own goals and deciding to walk alongside me, authentically.

Ultimately, this isn't about my $100K.

It's about what each of us decides to create with the opportunities in front of us. And if a playful conversation with my cousin, the next business goal, and a little collective momentum have helped someone else see a bigger possibility for their own life, then that is something worth celebrating.

As for what we are going to blow up next?

Maybe it's popping some champagne bottles to celebrate the moment. I have a feeling there is a lot more to come, not only on my side of the story, but from those who have chosen to walk alongside me. And I can not wait to celebrate them, too.

xx

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